The name is likely derived from the Arabic word بِئَار (bi’ar – ‘well’). The town has been inhabited since prehistoric times, although the current town layout dates primarily from the Moorish period. After the Christian reconquista in the 13th century the town and castle became a border post along the frontier between the kingdoms of Castile and of Aragon and Valencia.
Today the town’s economy is primarily based on the production of olive oil, with a secondary focus on tourism.
- 1 Tourist Info, Calle Cura Reig, 1, ☎+34 965 811 177, e-mail: email@example.com. Tu-Sa 08:30-14:30, holidays 09:00-14:00. (updated Nov 2016)